What you need to know: The reaction to the latest retail sales data was interesting, but a more holistic look at retail sales reveals reasons to be encouraged about the US economy in the coming months.
The September figure for retail sales was released Oct. 16, and the reaction to it was … interesting. CNBC took the September stumble in retail sales as an opportunity to cast doubt on the health of the US economy. They also stated that it was the first time that retail sales had fallen in seven months. The expression of doubt was not warranted, and this is not the first month-to-month decline in retail sales in the last seven months, according to the US Census Bureau data.
The reality is that retail sales did stumble in September. Total retail sales posted a steeper-than-normal 8.82% decline from August to September, but the September 2019 figure came in 3.8% above the year-ago figure. 2013 posted a steeper August-to-September decline, and the US GDP still accelerated in the second half of 2013 and continued to see a solid rate of growth in 2014. The September data does not present a reason to become gloomy about the future, and it is not a harbinger of recession in retail sales.
A more holistic look at total retail sales reveals reasons to be encouraged about the US economy in the coming months. Retail sales for the entire third quarter came in slightly above the second quarter, posting the only second- to third-quarter rise in the post-Great Recession period. Seasonal rise since March is a very encouraging 11.1%, the steepest since 2005 and steeper than the post-Great Recession average of 8.3%.
The retail sales data is also providing encouraging input about the US economy in 2020. Retail sales during the past 12 months were 3.4% higher than during the previous 12 months. Additional rate-of-change rise will be key to a positive outlook for the US in 2020.
We believe that monthly pronouncements are best taken with a grain of salt. In this case, what is purported to be unsettling or bad news is just a single data point. The larger trends show that retail sales are providing an encouraging, if preliminary, look into 2020. We suggest you plan on economic expansion in the coming year and ignore the doomsayers.